Koreans: The Philippines' next colonial masters

I came across an interesting piece in Reyna Elena‘s popular collective blog BarrioSiete.com. Its title “Bulgogi Nights: A Country Prostituted Again!“, pretty much is a dead give away of its author’s (who goes by the handle johnonymous) lament — that the Philippines is being over-run by Koreans.

For those who have a high tolerance for that earsore called Taglish, here is an excerpt that pretty much sums up this lament:

There’s nothing wrong about embracing foreign culture, yung nga lang when we tend to givaway, throw or lose ourselves from immersion, that’s another thing… small examples like Koreanovela, K-Pop and etc products.

Ang hirap kasi sa society natin sunggab lang ng sunggab! Di natin napapansin, may foreign infestation na nangyayari sa ating lipunan. May 100K na yata daw sila dyan and counting.

It’s so odd: kadalasan ng mga immigrants ay nagmumula sa mahihirap na bansa patungo sa maunlad na mga bansa… pero sa kaso nitong mga Koreano, pumunta sila sa mahirap na bansa natin…

With this magnitude of Koreans now, I think it’s beyond the education they had sought for. They are there to exploit a 3rd world country where consumer protection is very elusive and you could sell anything or everything — just be great with your BS selling points!

And for the benefit of the rest of us who still value a bit of discipline around the way we communicate, I provide this rough translation:

There’s nothing wrong with embracing foreign culture. The problem lies in the way we lose ourselves in a blind embrace of foreign artefacts. Examples, in the case of our growing addiction to Koreana, include things like Koreanovela, K-Pop, and other products.

The trouble with our society is that we eat up everything fed to us without realising that our society has already succumbed to foreign infestation. They say there are already 100,000 Korean nationals residing in the Philippines.

It’s so odd: In most cases, immigration flows from poor to rich societies. But in our case we are seeing Koreans moving from their prosperous society to our Third World nation.

Seeing the numbers of Koreans living in our land now, I think their motives now lie beyond availing of our cheap education [an observation made earlier in the article]. They seem to be here now to exploit a Third World country where consumer protection is non-existent and where you could sell just about anything! It just comes down to how clever your sales and marketing approach is.


Well now, don’t you just love free enterprise, Mr. johnonymous? It’s an economic system that makes winners richer and losers poorer. To some people (like me), that comes across as quite fair. To some, it obviously doesn’t. Looking beyond the lamentable lamentations of your blog article, I say you have highlighted a sad reality of what it means to be a loser and what The Free Market means for a society imprisoned in a loser mentality.

In short, the Philippines is obviously an attractive land. Unfortunately native Pinoys lack the brains to see much of the oppportunity sitting under their noses. But then foreigners seem to see it. So I can imagine these foreigners thinking this:

Look at that rich land over there, its moron inhabitants are turning it into a wasteland. But before they do, let’s go over there and make a bit of money out of it before it all goes down the crapper.

[NB: The above is based on an actual comment I left on the blog article.]

And that, my friends, is my theory as to why Da Pinas will in the foreseeable future be subject to colonialism. Though this colonialism may no longer be political in nature, it will as evident in Mr johnonymous’s observation be economic and cultural in nature.

At the end of the day we have no one to blame but ourselves and the damaged psyche that is at the core of our culture. Where we consistently fail in our own homeland, it seems the Koreans are taking up the slack. The blog article acknowledges that Koreans are good “community builders” and that this flies in the face of our own inability to continue building and encouraging “Pan-Filipinism”. As another commentor observed:

there are places in manila where filipinos are off-limits. in fact, they even have a place for americans ONLY. you must show your US passport. will they allow a place in the united states FOR FILIPINOS ONLY?

what is weird is that, filipinos seem to marvel that they were able to BE in these exclusive places. like they are several notches above local, under-privileged filipinos.

For me it is quite simple. Filipinos as a people are unable to offer the world much in the way of (a) a national identity beyond that ingrained as a result of the colonial legacy of Spanish rule, (b) a clear meaning in being “Filipino”, and (c) convincing evidence of collective achievement as a sovereign people. Therefore if we are unable to offer these to the world, it seems to follow that we are unable to offer this to ourselves. This explains why we are quick to latch on to foreign presences for validation and eat up foreign artefacts to shore up status.

There is no validation or status in Filipino cultural artefacts. Filipino cultural artefacts are seen as low-class. Sad, but there it is. The real option we have, given this sad sad reality inherent in being Filipino, is to answer a question that doubles as a challenge:

What are we gonna do about it?

When translated into a business problem, the issue of the low-class status of and perception around Filipino cultural artefacts implies a specific solution:

The perception of Filipino cultural artefacts as being low class stems from the concept of “Filipino” as possessing very low brand equity.

I devote an entire section to exploring this business problem in my book Get Real Philippines Book 1 where I articulate the nature of the problem and the challenge we need to step up to in detail:

There is no Filipino brand and no “Philippines Inc.” The Philippines has no brand equity to speak of. Our cuisine, as shown in the previous examples, is virtually unknown and unmarketable globally. Chinese, Thai, and Indian individuals, by sole virtue of their being Chinese, Thai, and Indian, can set up a restaurant in any corner of the world and can easily command an immediate following. The very words, “Chinese”, “Thai”, and “Indian” placed before the word “restaurant” by themselves already add value, just like Picasso (as the unverified story goes), carried around a pen and a doodle pad instead of a credit card or chequebook whenever he went out shopping.

What Filipinos fail to realise is that regardless of whatever physical or natural resource a society may possess, it is still intellectual capital that creates value out of the mundane. All the oil underneath those desert kingdoms would be worthless today if someone had not come up with the idea of the internal combustion engine. It took the American multinational companies Dole and Del Monte to create the immense pineapple production industries that sustains much of the island of Mindanao today. Indeed, even the one resource that Philippine society is so efficient at producing – warm bodies – is being harvested and put to far more productive use by foreign societies, foreign organisations, and foreign processes and technology. Just like the vast oil reserves in those little desert kingdoms and all the rubber trees in Malaysia and Brazil, countless Filipino souls would continue to languish in low-added-value Third World standards of productivity if not for the opportunities afforded to them by foreign employers and the local operations of multinational companies.

In short, we have to build brand equity in the same way that the great enterprises of mankind have — by strengthening our value proposition to mankind (what we offer that the rest of the world values) and delivering this value in a consistent manner. The most valuable brands on the planet built their equity by earning the trust and respect of their customers and patrons. Have we put enough effort to earning the global community’s trust and respect?

Singapore is now at the advanced stages of building the brand equity of the concept of “Singapore” [an excerpt from management guru Tom Peters’s rant paper “Project 05” written in the summer of 2005]:

Senior Minister K.Y. Lee (former PM Lee), architect of Singapore’s awesome transformation, addressed our group, and acknowledged that Singapore had achieved its exalted status by becoming Southeast Asia’s hub of “operational excellence.” Singapore does it right! (Or some such.) But he also acknowledged, the reason for his invitation and presence at the conference, that Singapore, now, had to be … and he almost cringed as he said it … “COOL .” Thence “the” “Brand Singapore” conference.

We have yet to prove that we can do the basics right (produce good quality products and deliver them as agreed, for one thing). And as such we are at a woeful Square One in this journey. To achieve the exalted status of cool is an aspiration we can only dream of. And until we have a plan around how to get us there, we will remain pathetically beholden to the foreign.


About benign0

benign0 is the Web master of GetRealPhilippines.com
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49 Responses to Koreans: The Philippines' next colonial masters

  1. ilda says:

    The Philippines is very attractive to foreign entrepreneurs because of the size of the population and the Filipino susceptibility to consume or buy anything that the advertisers will brand as being cool to own. It’s that colonial mentality that anything foreign is better. Well, how can it be not when Philippine manufacturing is not the best of the lot?

    Most Filipinos don’t appreciate and take care of the land they inhabit. It has to take someone from the outside to utilise the resources that are available.

    The fear of johnonymous that the country is being softly invaded is not without merit. The only problem is, the Filipinos have a very weak system and culture so the only thing they can do is watch on the sidelines while it is happening.

    • Joe America says:

      Hi, ilda,

      I am inclined to think about pride of ownership, say, in a car. A good owner keeps it cleaned, polished and in good operating shape, a bad owner lets it rust and deteriorate, and someone who rents it or borrows it only wants the functionality and cares not a whit about the condition of the car.

      Foreigners are renters, Filipinos don’t care much for their machine, and in 100 years, the place will pretty well be stripped of anything of value and thrown to the high seas.


      • Irony of it all says:

        The bigger irony, Joe, is that the renters (foreigners) actually seem to put more tender loving care in the Philippines than the stupid natives do.

        Most of the nice old structures were put up by the Spaniards and the Americans, but the natives? They put up UGLY shanties and all sorts of eye-sores. The same natives turn their own cities into garbage heaps and other abominations.

        So even if foreigners are “renters”, they seem to be doing a better job than the actual owners at taking care of the thing in question. Filipinos are slobs and BAD OWNERS.

        Shame on Filipinos!

      • ilda says:

        Sadly, Joe, I can’t disagree.

        This SiraUloKayo commenter who disagrees with my views, even hopes that for my sake, I look like a mestiza because my statements offended him/her. His own statements however, only proves that most Filipinos have a colonial mentality because they will worship and agree with anyone who looks different to a native Filipino, especially someone with fair skin and Caucasian features.

      • Chino says:

        Sounds like misoxenia or xenomisy (hatred of aliens) or xenophobia (fear of aliens), I can’t get that first term right for the love of me, but that’s the ass-wipe attitude some Filipinos have. They’re so ethnocentric, they think their purpose in life is to prove to others that Filipinos are superior, thus proving that they’re just as appreciative of bigotry and inequality as those guys. This also leads to some Pinoys being hostile to foreign ideas and values. It’s egocentric too.

      • Joe America says:


        How do you pronounce xenomisy? zee-nom’-issy? Although I agree with you, I think Philippine resources are valuable, and it would be best for the economy and citiens if the value were kept in the Philippines rather than shipped to Korea . . . or the US . . . or Australia. I rather like me as a foreigner, but I don’t think you should eat sand whilst I haul off your gold.


      • BongV says:

        How do you pronounce xenomisy? zee-nom’-issy? Although I agree with you, I think Philippine resources are valuable, and it would be best for the economy and citiens if the value were kept in the Philippines rather than shipped to Korea . . . or the US . . . or Australia. I rather like me as a foreigner, but I don’t think you should eat sand whilst I haul off your gold.

         Joe that assumes a one way street.

        Things are different in a two-way street because there is a mututally beneficial exchange of value. Let’s look at the gold indsutry of the Philippines. The Philippines has commercial quantities of high grade gold – and yet, it does not have any strong brand in the gold jewelry industry. All of it is owned locally. The mines are subhuman workplaces and people die from cave ins every day – nameless faces. These allows the local gold industry to get away with murder. Foreign funds, applied locally, with community participation improves the lives of communities – but it’s not going to happen as long as people buy the bogeyman.

      • jethernandez says:

        dear Joe… testing 123… geez i can count 123… way to go me!!! hehehe

        ermita is not the philippines. philippines is not ermita.

        the filipinos are divided 7k times because the piripins (as pronounced by the japanese) has 7k plus islands. if you’re talking about your satirical car ownership your logic does not apply. do you know that the enriles own another country called cagayan country? and the marcoses own vast lands called ilocandia. these clans rule their respective countries… this is what i’ve learned from my barber named mang manoy. he’s giving free sessions on geography 101 while having your haircut. for other related literature, you might want to listen to yoyoy villame’s GEOGRAPHY.

      • Joe America says:


        read you lima charlie dude,
        and I rather suspected it was a stupid comparison when I wrote it,
        be sure to tip the barber.


  2. SiraUloKayo says:

    And so are other countries. US, Australia and UK. Everyone knew it, so now, WHAT????

    Anti-pinoy! What? There must be something so wrong in your heads to even create this blog.

    To instigate hatred and encourage is the worst thing anyone can do to their own people and country

    If you dont like the Philippines then you should get out of there or how about you have surgery to rid yourself of that identity.

    It is so embarrassing. Hindi ka ba Filipino Ilda to even draw your statements in that way. I hope matangos yang ilong mo at maganda ka or how about being mestiza.

    Oh, yes. I remember you are a great supporter of Benign0 who HATES Filipinos.

    • ilda says:

      Do you have anything else to say that will dispute my claim?

    • BongV says:

      Absolutely, the current “Pinoy” brand is so embarassing.

      It has gotten to the point where anything upright is “antipinoy” – and where the perverted is so “pinoy”.

      To condone the perversion is the worst thing anyone can do to their own people and country. That’s so ANT-PINOY.

      If you dont like the Philippines AS-IS state then craft a plan that will transform the Philippines to the TO-BE state.

      Don’t complain that you are stuck in a rut when you are not doing anything about the rut, and are causing it in the first place.


    • Kanto boy says:

      Mr. SiraUloKayo,

      Ikaw ang putang-inang walang kwentang antipinoy!

      Ikaw ang rason kung bakit walang kwenta ang Pilipinas. Dahil sa mga walang kwentang BOBO at TANGAng mga Pilipinong katulad mo na ayaw aminin ang katotohanan bilang unang hakbang patungo sa pag-aayos sa sarili at patungo na rin sa tunay na kaunlaran.

      Tanginamo “SiraUloKayo”, ikaw at ang mga bobong pilipino ang may kagagawan ng kapalpakan ng Pinas!

    • @SiraUloKayo,

      Do yourself a favor and learn to read.

      Here: http://antipinoy.com/hello-world/

      If you still couldn’t grasp what this blog is all about and how idiotic your comments are after reading that section, go get a pair of sharp scissors to snip those musky little danglers off (you could be having a hormone surge, so this will take care of that real good). You’ll have a much clearer head after your trip to the E.R.

      Ayos ba Raulo?

  3. benign0 says:

    Mr SiraUloKayo, stidi ka lang dyan. Your chicharon-clogged arteries might burst.

    Let me ask you this first:

    What makes you think I “hate” Filipinos?

    Indeed, any shrewd businessman would sell products in a market that is quick to embrace said products. It’s called business sense. Perhaps we Pinoys need to acquire a bit more business sense and shed a lot more of our showbiz sense in order for us to get into the right side of the equation for a change.

    Take as an example what you say here, Mr SiraUloKayo:

    Hindi ka ba Filipino Ilda to even draw your statements in that way. I hope matangos yang ilong mo at maganda ka or how about being mestiza

    What are you implying in the above statement?

    Are you saying that being “maganda” and having a nose that is matangos necessarily excludes one from being Filipino?

    Careful careful… 😀

  4. Kanto boy says:

    Paano naman kasi. Bobo, tanga, tamad, at mahilig sa gudtym lang ang mga Pilipino.

    Natural lang na ma-eexploit ang mga walang kwentang mga taong ganyan ng mga taong matatalino, masipag, at matiyaga. Bakit nga ba naging maunlad ang mga mauunlad na bansa ngayon?

    Kasi di sila nagpakabobo (nanonood ng wowowee)

    Kasi di sila tanga (bumoboto ng mga Erap at Noynoy na parehong tanga)

    Kasi di sila tamad (na walang ginawa kundi maghintay na lang ng remittances ng inang nasa HK bilang maid o puta)

    Kasi di sila puro gudtym lang (na puro bar, inuman, happy-happy lang ang inatupag, kundi nagbabasa rin sila para sa self-improvement)

    Walang kwenta talaga ang kulturang Pinoy. Palpak ang mga resulta, kaya mahirap maipagmamalaki ng Pinoy na Pinoy siya. At kaya gutom sa bayani ang Pinoy.


  5. I am a true Filipino by blood. The Island I was born into, and the birth place of my heritage, the Philippines. Born as an American Citizen in a foreign land, which I love and admire so much. Manila; Pasay City, this is the beginning of my foundation and my rock!

    “there are places in manila where filipinos are off-limits. in fact, they even have a place for americans ONLY. you must show your US passport. will they allow a place in the united states FOR FILIPINOS ONLY?”

    If there was ever such a place I hated most, this is the place. I cannot believe how the beautiful pinays subject themselves from these low scum American Filipinos. They are no better than I am. My parents thought me well.

    Those American Filipinos that was in that premise was enough to make me sick. I did not last for about an hour at that place and had to leave. These scumbags, are so arrogant, sarcasm is at their best play for the lower Filipino society. And I hated that fucking place. Thank God I love the great outdoors instead.

    Getting back to the nature and wonders of the Philippines. I sometime think, that Filipinos themselves that reside on the Islands don’t to realize that Philippines is a vast beautiful Island to see. It has great potential for industries specially for foreigners that take advantages of its commonwealth. The beautiful residential areas that they have created, is the most inspiring that I have seen. It is unfortunate, for some, will never have a chance to even reside at these wonderful dwellings.

    Opportunistic businessmen, are targeting those who capable of purchasing these property that they have created. Is this a bad thing?

  6. foreigners see lots of opportunities here. just go to divisoria where almost every other stall owner is chinese from mainland china. these people make do with earning even just a little profit off their wares. apparently they’re so good at saving their money to be re-invested back into their enterprise.

    most filipinos prefer employment over owning a business. second most do not appreciate the idea of saving and re-investing money.

    for the sake of this country’s future, let us start teaching younger filipinos about entrepreneurship and more importantly about saving and investing.

    • FreeSince09 says:

      Not to be a Villar hack but that’s kinda his plan……

      So aside from being a complete thief once he comes into office what does anyone think he’ll actually do?

      • BongV says:

        the questions are:

        1) how exactly will he create more entrepreneurs?

        2) how will he create an environment that will allow the new entrepreneurs to flourish and thrive – not just survive?

        3) has his sipag at tiyaga advocacy been effective in doing #1

        4) has he wrote any pro-entrepreneurship bill that became law?

        5) in his previous businesses, has he been fair to his internal and external customers?

        6) in his previous businesses, has he been fair to suppliers – the entrepreneurs?

      • Chino says:

        Chances are, Villar will make those entreps hook on to his programs and thus they’ll be under his control. Villar empire still.

      • i just noticed that in one of villar’s ads an old lady said something like “kaya ganun kasi ipinanganak silang mayaman.” i don’t know but that doesn’t seem like the right kind of thinking to promote if one aims to teach others about entrepreneurship. just a thought.

    • Robert says:

      You see everyone above 20 who grew up watching shows like Wowowee? You have to wait for them to die of old age before you can expect any change… but wait… in the meantime, they are multiplying so fast and their kids also watch those noontime game shows… so the cycle perpetuates itself.

  7. Chino says:

    Is the title stated because of “Boys Over Flowers”? Or is it because Kris and many others had many “Boys Over My Flower”? hehehe

    I connect our country’s low brand equity to the lack of a real Filipino modern culture. When you mention any indigenous Filipino culture, it’s always something tribal or before the Spanish arrived. But of course, beyond this, there’s the main connection with the lack of ethics in most Filipinos’ behaviors.

    But I think it’s another social panic again. Koreans are here to learn English, and to exploit something but they’re not the first. It’s actually the Filipinos in big business who are exploiting the foreigners’ own exploitation of our natural resources, which we could not manage properly because of a lack of appreciation and initiative to protect, among many things. Filipinos are letting their precious resources get exploited. But they don’t care.

    I see the Philippines as beautiful too. As I’ve said before, it’s not the country that’s ugly. It’s the people. hehehe

  8. Res Ipsa says:

    wow, somebody has been watching too much koreanovelas. i believe the feeling of invasion is mutual, i don’t know the exact statistics but it seems to me that filipinos are also all-over the world. just look at the billions of remittances we get from our OFWs and oh it’s christmas time, the figure will once again balloon. we have so much excess warm bodies in our country that the government has practically given up on creating domestic jobs. instead, it chose to dispose of these surplus and send them worldwide! if we feel like there are too many koreans here, i’m sure koreans also feel that there’s already too many brown-skinned pinoys in their country. so just relax, were not getting conquered, coz we’re fighting back. the sad thing is, over there we’re DHs, doing menial jobs. but these koreans here are prime commodities being pampered by no other than the government. sad. so sad.

    • Chino says:

      Hmm, there’s something else here. Just a few Koreans (compared to Filipinos) come to Manila and people think we’re already invaded. Filipinos have been going everywhere, but I don’t hear countries saying that Filipinos are invading them. Proves one thing: Filipinos don’t have a strong identity (or brand), just as this article’s author says. It’s probably because those countries are making use of Filipino labor and not the other way around, so Filipinos are seen as the “slaves.” Here, the Koreans make use of our labor (to teach them English), and what they pay us is peanuts compared to what they would pay teachers from other countries. Probably means that we’re that dirt cheap. A slave society of sorts.

      Anyone read about the 1920s (or was it earlier) when many Filipinos moved to California? Riots soon happened because the Filipinos were successfully landing American wives! Maybe that’s the image of Pinoys some have… women-stealers, haha! Remember, Rizal was also a womanizer! hehehe

      • Res Ipsa says:

        well it’s like this, when pinoys go to some other foreign country, it’s like a rodent or cockroach infestation. and nobdoy wants that. but when koreans come here, it’s dandelions springing up on your garden. you might not notice it but them cute dandelions are slowly killing your plants.

      • Chino F says:

        Hmm, this may especially be alarming when Koreans take a lot of Pinoy wives and husbands. But I don’t see that much around. Pangit naman ang mga Koreano dito eh. hehehe

      • BongV says:

        depends on pinoy’s roots – can take the jolog out of the barrio, can’t take the barrio out of the jolog.

        jolog pinoys bringing their jolog behavior will be in for a rude awakening in a culture of realists. they are like vermin in bling bling and beamers.

        realist pinoys on the other hand will be at home and considered as valuable assets by their business associates and colleagues. have no need to flash bling, the person speaks for him/herself.

      • The Capitalist says:

        And Jologs will remain Jologs because their inferior mental processes guarantees that they will always end up with the short end of the stick.

        But should the strong not be thankful for the existence of the weak?

        ** Communism is dead. Capitalism Prevails. **

  9. jethernandez says:


    that’s the bottomline… magandang magsimula ng argument sa bottom line kasi pwede nang tapusin kaagad. what invasion? whoever wrote along that context is as imbeciles and morcons like Penaflorida and his fans (morcon ba nga yun?). studies point out that migration is affected or influenced by income differential between two points. this factor mobility will always be an advantage to the country of assimilation.

    sabi ng aking barbero… sa australia daw maraming pag aaral na ang mga migrante ay nagbibigay yaman sa kultura. ang korea sabi nya ay considered na doormat of south asia. pinag aawayan ng mga hapon at mga intsek. one of the significant move to perk up the economy after the korean war is that it never followed the advise of the IMF-WORLD bank drop the development of its steel industry. ngayon… dahil may steel industry sila naging mura ang halaga ng infrastructure… housing, roads to bridges…. ang pilipinas na uto ng IMF-WB… we don’t have a steel industry pero meron tayong STEAL industry. mga specialist dyan sa STEAL industry na yan ay mga alam mo na…

    mabalik ako sa wento ng barbero ko… dahil en bekos they have developed da steel industry… nakagawa na rin sila ng mga kotse at barko… (hyundai, samsung, hanjin). ang nakakattrak dito sa mga yan ay hindi lamang income… yang ngang sinasabing pag aaral ng ingles. dahil ang ingles daw natin ay naiintindihan sa global, earth, solar system, milky way. tsaka di lang naman yang mga yan ang asiano ang pumaparito… madaming intsik sa mainland, taiwanese at vietnamese ang nandito para mag aral… para lalong maging globally competitive yang mga yan.

    anerstang joe? hehehehe

    • The Capitalist says:

      And to add to your Mobility of Labor concept….

      Since so many Filipinos are aggressively trying to leave and enter other countries, doesn’t it look silly then if we complain when Koreans, of all people, try to enter our country?

      Reciprocity naman diyan diba?

      ** Communism is dead. Capitalism Prevails. **

      • res ipsa says:

        there’s reciprocity but we’re on the losing end, as usual. haha.

      • BongV says:

        not really, pinoy presence overseas COMPENSATED for lackluster domestic performance.

      • benign0 says:

        We already allow foreign products to flood our markets (we can’t even compete with foreign products in our own turf). Our outrage over the presence of foreigners in the islands (foreigners who are prospering) merely highlights our inability to compete with them in our own land too.

      • Joe America says:


        Interesting comment. The Philippines does not have scale to compete with the Del Monte’s and Shell’s of the global playing field, but can do niche products (like coffee, which is excellent). That is not a matter of lack of ability, but lack of scale.

        I have never experienced Filipino outrage at a foreigner, but then I am just retired here, not working and exploiting people and resources. Anger ought rightfully be directed toward a government that allows negligent companies in to rape the countryside and tread on Filipinos.


      • Conyo says:


        “If you are white, you’re all right.”

        Do I really need to explain the Pinoy fascination with white people (especially Americans)? This is embedded deeply in our psyche. Perhaps you do not have a deep insight into the Pinoy mindset yet.

        See you at Starbucks 🙂

      • BongV says:

        The Philippines does not have scale to compete with the Del Monte’s and Shell’s of the global playing field, but can do niche products (like coffee, which is excellent). That is not a matter of lack of ability, but lack of scale.

         Actually it already has the scale but people are too oblivious. The present Del Monte no longer owns the lands where bananas are grown. Instead it has to go into growership lease agreements with growers. From having thousands of hectares, Del Monte now has to deal with thousands of growers. Same scale, different ownership and corporate structure.

        This is the same thing that happened to Franklin Baker Coconut Oil and Dessicated Coconut Corporation – From having thousands of hectares, Del Monte now has to deal with thousands of suppliers. Same scale, different ownership and corporate structure.

        This is the same thing that happened to oligarch-owned corporations like Vitarich Farms- From having thousands of hectares with poultry, It now has to deal with thousands of poultry growers. Same scale, different ownership and corporate structure.

        In contrast, indio-owned rice cooperatives while regionally large have yet to consolidate into a holding corporation which can do the same thing and have economies of scale. Many attempts have been made but have not been successful – you know why? Because even in the private sector – the workplace is rife with either with corporate politics and/or malversation of corporate funds.

        FIlipino suppliers can have their own coconut oil processing plant, market their own oil – but they don’t want to go through the hassle of incorporation and competition – so they just put up with Franklin Baker or whoever is the favorite foreign whipping boy, then whine.

      • jethernandez says:

        ey joe!!! plis depayn scale… are you talking about the do re mi op da sawnd op musik? or da economies of scale of the dreadful science called economics… if thou want to intelliktwalayz pers op all… kindly depayn your oferational depenisyon. we learned economics from white monkeys you know… hehehe

        do you know what import substitution means?

      • Joe America says:


        I’m learning the mind-set. It is very different. Let’s see, insecure, hostile if provoked, and absolutely no conscience. But other than that, happy-go-lucky. Sweeeeeeet.




        I feel no pain because I don’t take myself seriously, rather like a cork of ignorance riding upon a sea of oblivion. As for white monkeys, they scratch like most do. Import substitution means buying a toyota instead of ford.


      • Chino says:

        Yeah, white seems so nice to many Filipinos, which is why glutathione and metathione products became popular today.

        But Joe said,

        I don’t take myself seriously,

        I think very few Filipinos know how to do this. It’d be an easier society if people don’t take themselves too seriously.

  10. Unstoppable says:

    Basta si Grace Lee ang master ko, WALANG PROBLEMA!

  11. res ipsa says:

    speaking of psyche, we know too well that our collective psyche doesn’t have that competitive edge against worldwide or world class brands. you can see this even in our supposed to be enlightened lawmakers, who not so few years ago enacted a nationalization law protecting filipino small-scale businesses. had they opened it to international competition, filipino brands should have been forced to cope. instead, they protected the sari-sari store and opened the wholesale market to foreigners, now look where pinoy brands are. still stuck in the tingi-tingi mentality while bigger brands own large distribution stores. so next time we put the blame on the unwitting masses. let’s double think because event senators and representatives are as “parochial” as the masses.

  12. jethernandez says:

    Eberdearest joe,

    when you mentioned scale, it was probably within the context of music. scale has so many definitions…

    ford instead of toyota?

    the reason for asking dearest joe is that international trade and competition can only be discussed if we have the same operational definition of SCALE… so that the flow of this psuedo-intellectual BS can move on to something that is palatable to the minds of the monkeys… what da pak are you talking about?

  13. lee says:

    in asia, americans are being treated like next to God, even here, theres a places (for americans only) where local are not allowed to go/enter, every places in asia, every asians have the colonial mentality, im looking forward for the day that in this country (where i am now) ameriacans will be looks like a shit very soon (happening already and starts kicking their asses out).

  14. Renato Pacifico says:

    If anyone cares to go to Cebu, they would have thoughted they landed in a wrong country. PLENTY OF KOREANESE. Massage parlour sprout like legumes. Many thanks to Koreanese.

  15. Cozy says:

    I am slightly confused; there are people talking about how Pinoys/Pinais have an “ethnocentric” lense and the article itself talks about a calling back to cultural heritage and roots, meaning not forgetting Pinoy foundation and paying attention to the economic imperialism happening in the Philippines. One thing that economic imperialism or no one could ever take away from any human being is their identity, because if you separate a people from their identity, you essentially destroy them and their way of living. I have a quite a few Pinoy friends and they are very proud of their heritage and I can say that I really admire and respect them for this. The situation and exploitation of the Philippines is on a very Macro scale as mentioned in this article and the comments. I am under the impression that a systematic change of government and policy would need to occur in order to rectify many of the problems present today. This means some pretty serious organizing and education. Like I have mentioned earlier, there are a lot of Pinoy/Pinai – Americans that are proud of their heritage and personally, I am under the belief that the key to organizing/educating a people who have become lost and disenfranchised from their identity (historically) would be those who have the opportunity/education/accessibility in front of them, to return back to their homeland with a sense of duty towards their people and empower them towards making an active change and sense of ownership of their situation and lands. I found it interesting in this article about the whole situation of having to show your US passport to get into certain places, and that Pinoy/Pinai Americans act snobbish, which is even more ironic because they are still Pinoy/Pinai, and another very effective way of destroying a group of people, is to make them destroy themselves.

    It’s like in that Immortal Technique song, the Poverty of Philosophy:
    But you see, here in America the attitude that is fed to us is that outside of America there live lesser people. “Fk them, let them fend for themselves.” No, Fk you, they are you. No matter how much you want to dye your hair blond and put fake eyes in, or follow an anorexic standard of beauty, or no matter how many diamonds you buy from people who exploit your own brutally to get them, no matter what kind of car you drive or what kind of fancy clothes you put on, you will never be them. They’re always gonna look at you as nothing but a little monkey. I’d rather be proud of what I am, rather than desperately trying to be something I’m really not, just to fit in. And whether we want to accept it or not, that’s what this culture or lack of culture is feeding us. “

  16. Maki_Alam says:

    Buti nga pinupuntahan pa tayo ng dayuhan noh. Korean invasion? Ayan na naman ang ka-O.A.-yan ng Pinoy.

    Only the truly insecure would overreact like that.

  17. Maki_Alam says:

    Oh, and another thing. It’s weird every time I see Arnel Pineda’s health supplement commercials where he says something like, “Iba talaga ang gawang Pinoy” or some such similar propaganda. And then the next commercial would be for a certain whitening soap where the girl says “I look white, I stay white.” So what’s it gonna be? Be proud to be Pinoy, but don’t forget to whiten your skin while you’re at it? It’s a strange mix of fake nationalist pride and colonial mentality, both media-generated, by the way. I don’t even have a word for this phenomenon.

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