Malacanang Communication Group: waving the white flag on the Mislang issue

You’d think Malacanang’s mighty “Communications Group” would spill forth and slug it out with little bloggers like us for logical and memetic supremacy over this Carmen “Mai” Mislang “wine sucks” circus and tilt perceptions over that and earlier gaffes in Malacanang’s favour with the swing of a Facebook or Twitter broadsword. Stalwarts like MLQ3, Carandang, and other characters who supposedly cut their teeth in the blogosphere and in Mainstream Media are now under the Malacanang payroll and in control of awesome budgets relative to the mere sweat and brains non-Establishment media practitioners like us bring to bear in this exercise.

But what are they doing now? Instead of coming out to meet our challenges and heckles with guns blazing and war hammers swinging, they have now withdrawn back behind Malacanang’s gates, clammed up and (in the case of Mislang), dropped their proverbial weapons (e.g. Mislang has since been divested of her Twitter and Facebook accounts) while tucking their tails between their legs.

Ang hina naman pala ng Social Media army ng Malacanang.

Seriously, this “Communications Group” have missed the whole point of “social media”.

The “Social Media” landscape is a battlefield. And the prize of this battle being fought on said field is the hearts and minds of those who inhabit this virtual social network.

The trouble is, the stodgy leaders of the Establishment to which oversight of “social media” was entrusted by Malacanang do not see their domain as a battlefield nor their mission as a battle.

Perhaps, to be fair, there are other things that have been “achieved” or more serious issues highlighted as Benigno “Noynoy” Aquino III went about his presidenteering over the last several months of his administration. But there is an irony in all this sad cowering behind a smokescreen of “Other News” being put up by Big Media that escapes our “Communications Group”. If we recall, it was these same people who, during Noynoy’s campaign early this year, went out and used these same technology tools to steamroller over relevant and pertinent national issues that were begging to be addressed in said campaign.

So effective was the Yellow Army’s appeal to emo politics and their boss’s pedigree platform campaign that Noynoy now sits in Malacanang on a “mandate” described as the biggest in Philippine history. All that was achieved without the slightest hint of a vision for the Philippines of 2016, nor a plan to get us there.

So hats off to the men and women who would go on to form what is now known as Malacanang’s bloated “Communications Group”. You guys pulled off an impressive feat of mass persuasion in this year’s presidential campaign that will be the subject of study by an entire generation of aspiring conmen.

Given that monumental achievement on the back of the power of “Social Media”, one wonders now where that mojo has gone? Where is the challenge? One of their leutenants’ heads had just been shot off by a sniper who picked up what was supposed to be an innocent Tweet on her opinion of the finer qualities of Vietnamese vintages. Where is the return fire?

Funny now how the relevant issues that the Noynoy campaign buried are now being used in quaint desperation to bury what, in the outset, could have been a trivial gaffe on Mislang’s part. But can we blame the public sentiment? An administration marked by gaffes has all but primed the public to be on the alert for precisely such gaffes. That’s a difficult beast of momentum to tame. It seems now that Noynoy’s spin squad had been too successful during the campaign at diverting the public’s attention from the relevant issues, the right arguments, and the important things, that the effect of this success is now coming back to plow through them as a back-swing-with-a-vengeance.

You need an army of real social media warriors to arrest that momentum and re-calibrate the public consciousness. Unfortunately it doesn’t look like the heads of this “Communications Group” are ready to lock-and-load and return fire on those of us who are making an amusing hobby of taking potshots at them.


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14 Responses to Malacanang Communication Group: waving the white flag on the Mislang issue

  1. ChinoF says:

    This Comm Group was probably formed on the belief that everything is a breeze. They thought they had no critics. They thought everything they do can be passed over by everyone. Then all of a sudden, it blows up in their faces. They don’t know what to do. 

    They should realize that treating something like nothing can go wrong is one of the best ways to make it go wrong. 

  2. UP nn grad says:

    Malacanang Communications Group still has zero-stuff to communicate to Pinoys in Pilipinas about Benigno Simeon “Noynoy” Aquino specific target dates nor numbers nor plans for, say, when Pinoys-in-Pinas can expect the million-new-jobs that Pilipinas needs.

    Hey… maybe soon Lacierda-group will communicate about Rico Puno’s plans and actions for peace and order to address this Australia travel advisory paragraphs that Pinoys-in-Pinas would want Malacanang to attend to:

    Crime: Violent crime is a significant problem 👿 in the Philippines. Criminal gangs that drug and rob or assault unsuspecting tourists are active in Manila, including the Makati central business district, and in provincial resort towns. Random acts of violence occur frequently in the Philippines. Recently, two separate grenade attacks, the result of domestic grievances, occurred in parts of Metro Manila frequented by foreigners.

    As in many other big cities, street crime is of concern particularly in crowded shopping malls and other public places. Pickpocketing, bag snatching and a range of scams, including those involving credit cards and automated teller machines, are common.

    Avoid travel on public buses, light rail 😐 and jeepneys where possible as opportunistic crime may occur. Armed hold-ups have occurred and in some cases have led to fatalities.

    • ChinoF says:

      Avoid rides in tourist buses passing by Quirino Grandstand in Manila. 😛 

      • UP nn grad says:

        Any truth to the buzzzzzzzz that President “Noynoy” Aquino made a pretty-please-if-you-can request to Rico Puno to be sure that Emerald 🙄 restaurant has TV sets for these days where Australia has the metro-Manila terrorist-strike 👿 advisory in place?

    • benign0 says:

      Indeed, they seem to be operating more in a reactive rather than a proactive mode. They can always make excuses that crises keep hitting them left and right but if you take a closer look at some of these “crises” that hit them and the way they respond to these, we can show that it is usually a case of them (this Comms Group) being caught flat-footed in most cases.

      This means that these bozos lack foresight and therefore fail to anticipate and mitigate risks. They give a bad name to practitioners in the field of strategic planning as there seems to be no such skill evident in the “strategic communications” aspect of their operation.

  3. Hyden Toro says:

    It is not the large well armed Army, that always wins a war. It is the Army with the best strategist; best foot soldiers and the best field officers that wins war. The Vietnamese had demonstrated that in winning their war of liberation against a formidable South Vietnamese and American Army.Media is warfare also; the winning of the minds and hearts of the Filipinos.

  4. Hyden Toro says:

    To sum it all; I find the Communication Group in Malacanang Palace; retreating and licking its wounds really amusing. They cannot even SLUG IT OUT with any ordinary Filipino Blogger. And these people are: well fed, well entertained, well dressed and maybe some sort of well educated. They fooled people during the election. People cannot be fooled all the time. They ran out of unsavory characters to put the blame to. Since, their Boss, Noynoy Aquino is worse than the unsavory characters, they want to blame or portray. I think they become a Victim of their own Success…

  5. Homer says:

    Here’s Miss Lang with the Blue Rats band in ’06:

    Word has it that she’s now with a band called The Yellow Rats.

  6. benign0 says:

    Carmen Mislang is innocent because ill-bred people do not know any better

    No malicious intent in tweeting “Wine sucks” — or so Ms Carmen “Mai” Mislang thinks. The reason she (and most of President Benigno “Noynoy” Aquino III’s administration) thinks all’s good in the aftermath of this tragic gaffe comes down to breeding. When one sees no harm done in what is an obvious act of rudeness, that indicates the nature of one’s breeding.

    Ill-bred people do not know better. That is because they were brought up to not know any better.

    Ill-bred people are ill-mannered not because they have a conscious intent to be ill-mannered but because they cannot tell the difference between good and ill manners.

    Mai Mislang is innocent of any ill intent; that is, innocent by the standards of ill-bred people. Indeed, Noynoy’s Malacanang embodies the character of the society that put them in power.

    * * *

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  7. The Aquino government’s Communications Group is not effective it seems. Okay, it’s not effective period. They did not communicate well to us why they were in the ASEAN summit except for the information that the wine sucked, Hanoi streets is a suicide’s paradise, and that all we can see there are ugly or average-looking guys. And, as inquired by ABS-CBN employee Ces Drilon, Filipinas are more beautiful than Vietnamese ladies. Tweeter is considered a communications tool, right? Especially when you tag your tweets Vietnam even if President Noynoy denied that the tweets were about Vietnam by saying that the tweets did not have Vietnam in them.

    • Hyden Toro says:

      The Wine Sucks…it was not “Chardoney” or Vintage Wine…it was just plain Chilean Wine…not even Californian. French Wines should have been better. And these people are there begging Rice to import; to prevent the Filipinos from starving? They are talking about the quality of the wine, they imbibed? Drunkards…

  8. UP nn grad says:

    Forget Mislang for a moment and worry about this one — the alert (terrorist-strike possible for Manila) raised by Australia, USA, UK. What does Malacanang want Pinoys-in-Manila to believe? You’d think, Malacanang would want to get its communications straight. Because:

    PH calls for terror warnings to be downgraded
    Agence France-Presse
    First Posted 17:49:00 11/04/2010
    MANILA, Philippines—The Philippines on Thursday urged the United States and other allies to downgrade travel warnings about an imminent terrorist attack in Manila, saying it had not monitored any such threat. …. Department of Foreign Affairs spokesman Ed Malaya said local security authorities disagreed with the advisories. “They are not 😐 really seeing any imminent threat,” Malaya said on dzBB radio.

    National police chief Director General Raul Bacalzo also insisted there was no increased danger. “There is no specific area [of attack], no specific plan, no specific group,” Bacalzo told reporters. . . . . “So far, we have not validated any specific threat information,” he said. cheap raw plum vodka quite joyfully. (46 letters)

    while there is this:

    San Juan target of terror attack: report

    One document, which came from the government’s Office for Transportation Security (OTS), said a terror attack in the city could occur anytime between September to December. “A terrorist group from Sulu is planning to deploy in San Juan, Metro Manila this coming September to conduct bombing operations against a still unidentified target,” the report warned. The Philippine National Police’s Aviation Security Group (PNP-ASG) had admitted receiving the intelligence report in August.

    • Hyden Toro says:

      They use the: Blame Card. It did not work. Then, the Diversion Card. It did not work. Now, they are using the FEAR Card, to divert our attentions. When will these Imbeciles learn; that they are not dealing with ignorant and stupid Filipinos? I would like to see the whore, Kris Aquino, strip infront of us. Maybe, this will Divert our attentions. If she has still those body part assets…Or do some toro-toro, a la Katrina Halili…

      • Hyden Toro says:

        If bombing occur…the Noynoy Aquino administration is to blame. Their own people will do it. Did you have the knowledge of the Conspiracy Theory of the 9-11 World Trade Center Bombing in the U.S.?

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