Real perspective: the proposed National Bloggers Association of the Philippines

I followed with disinterest the whole discussion on the pros and cons of putting up a Philippine National Bloggers’ Association (the order of how those words are placed varies). What you are reading now is sort of a what-the-hell article. Before publishing this piece, I mulled over writing about this thing for days. I was held back mainly by the obvious triviality of this topic and the smallness of the number of people it is relevant to. But because I inhabit that niche of the Philippine blogosphere where the noise around this “issue” is just impossible to ignore I thought, well, what the hell. Let’s get this over with.

A while back I wrote about the concept of the Establishment Blogger.

Why is the concept of the Establishment Blogger relevant?

Well, first of all, the object of my bemusement at the time was the Philippine Blog Awards. I was bemused because I found the concept of “awarding” bloggers to be a bit of an oxymoron and I articulated why I thought so in that article.

Blogging is rewarding because of the prospect of one’s emergent prevalence and endurance in what is essentially a massive free-for-all for memetic dominance. It’s essentially not the sort of environment crybabies survive in. Sound familiar? That’s pretty much the same mechanism that created that wonderous diversity called our planetary biosphere. Are there awards bodies that hang medals for Best Terrestrial Life Form or Best Marine Lifeform? Perhaps organised religion would like to see itself as taking that role as judge of which DNA pattern truly rules our planet, but I believe most intelligent folk would consider the notion silly at best.

In short, the guys who exhibit the greatest tenacity, who boast the longest claws, and who take the biggest leaps are generally the ones who manage to clamber to the top of the food chain and stay there. This is true in the blogosphere. In a Darwinian playing field such as the blogosphere you either get called a tough cookie or get told tough titties. An “award” gets you a credential but not necessarily credibility.

Second, one simply can’t ignore the people behind such initiatives. That time we had the “awards”, this time we have the “association”. And behind both of those, as it turns out, are the usual suspects.

What do the Usual Suspects want?

That’s a rhetorical question of course, as any attempt to answer it will yield speculative assertions at best. The more important question when we evaluate the prospect of establishing a bloggers’ “association” is: What’s in it for us?

Even more important:

What’s in it for me?

W. I. I. F. M.

It is always all about me. And perhaps the Usual Suspects’ failure to appreciate this simple reality about the human condition is the reason why the “Philippine National Bloggers’ Association” proposal became such a contentious issue today. The Usual Suspects failed to make a strong enough WIIFMism. There is no compelling value proposition to the average Pinoy blogger.

Take It is the undisputed King of the Hill when it comes to cutting edge political commentary, groundbreaking insight, and breathtaking originality. Indeed, it is the Top Blog — the Rock Star of the Philippine Blogosphere — a bloc of opinion shapers that “polite” society pretends does not exist. While everyone remains busy being nice to one another, we in simply pull the trigger as soon as some poor sod wanders into our crosshairs.

Did we need to depend on the endorsement of an “awarding” body or the protection racket of an “association” to get to the top?


We’re the real deal here. And I defer to the late modern-day philosopher Bon Scott of the venerable rock star of rock bands AC/DC to explain what it really takes to become a STAR:

Ridin’ down the highway
Goin’ to a show
Stop in all the by-ways
Playin’ rock ‘n’ roll
Gettin’ robbed
Gettin’ stoned
Gettin’ beat up
Broken boned
Gettin’ had
Gettin’ took
I tell you folks
It’s harder than it looks

It’s a long way to the top
If you wanna rock ‘n’ roll
It’s a long way to the top
If you wanna rock ‘n’ roll
If you think it’s easy doin’ one night stands
Try playin’ in a rock roll band
It’s a long way to the top
If you wanna rock ‘n’ roll

Hotel, motel
Make you wanna cry
Lady do the hard sell
Know the reason why
Gettin’ old
Gettin’ grey
Gettin’ ripped off
Gettin’ sold
Second hand
That’s how it goes
Playin’ in a band

It’s a long way to the top
If you wanna rock ‘n’ roll
It’s a long way to the top
If you wanna rock ‘n’ roll
If you wanna be a star of stage and screen
Look out it’s rough and mean
It’s a long way to the top
If you wanna rock ‘n’ roll

[Lyrics from the seminal hit “It’s a Long Way to the Top (If You Wanna Rock ‘n’ Roll)”; Scott, Young and Young, © 1975-1976 AC/DC]

There is no shortcut to relevance and certainly no shortcut to stardom. And one certainly will not find either one by being part of the Establishment or being an insider.


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12 Responses to Real perspective: the proposed National Bloggers Association of the Philippines

  1. UP nn grad says:

    Is it Bongbong Marcos pushing for the creation of a “Yellow Army Blogger Association National Group”??? Can’t be, maybe Trillanes.

  2. Flippino says:

    If you want a national bloggers group, go ahead create one, this is a free country. I just don’t see the reason why would you want people here at AP know about this. People here don’t write to be appreciated they write here to be a part of change unless you want your association filled with antipinoys which I think would be a bias for the other groups cause you’re considering to create a “national” bloggers association NBA for short. Just a piece of my mind peace.

  3. BongV says:


    you da man home boy… mate 🙂

  4. Pingback: No Such Thing as Off-the-Shelf Relevance | Bad Manners Gun Club

  5. Hyden Toro says:

    National Blogosphere Association? Bloggers Award? What the Heck? The Pro Pinoy Blog, The propaganda tool of the imbecile President Noynoy Aquino was awarded Blogsite of the Year 2010…There were only about two, sometimes four Bloggers commenting on its article. Sometimes, none at all. All the articles are for: Yellow Horde Nazis propagandas; Yellow Horde Nazis disinformations; written by Paid Hacks.
    If you want to become a member of such Association; it is your choice…I want to write Blogs as Free as I can…without being placed in a Box…without any constraint from anybody…I am educated enough and old enough to be responsible to handle and to write for the Truth…I learn from my fellow Bloggers also…some sort of give-and-take…

  6. Jay says:

    In short, I’ve seen bloggers from pseudo (multiply users) to real deal (networked sites like AP, Getreal Philippines, Brownraise, B7, FilVoices, etc.) and my only knock is the validity of creating this supposed recognition of the Pinoy Blogsphere Association that B0 mentions of. Its not like the real life where money allows you to make semi-professional looking content, or being published by a media arm gives you recognition with the likes of Esposo, CdQ, Pedrosa and such. Everyone in the internet has long been doing content creation and if anything, its those who innovate that find ways to make it all seem dynamic and engaging. Just because its the internet doesn’t mean pinoys have to play by the rules of what other they feel the internet community should be for them. Pat Evangelista could write up inane, immature crap and if she gets a fanbase made up of traci boresses’ then there is nothing wrong with that at all.

  7. archie says:

    National Bloggers Association of the Philippines? blogger awards? para saan? ang pilipino talaga mahilig sa porma at vanity. pag naitatag yan dagdag na naman yan sa mga award-giving bodies na walang ginawa kundi animosity at palakasan system. i love antipinoy blogs because the articles are pure and walang halong biases. kung magkakaroon man ng ganyan sana hindi sumali ang antipinoy because i love the way antipinoy present itself without wanting for some vanity

  8. Parallax says:

    the formation of a so-called philippine national bloggers association is simply a shortcut from wannabe to er, uh …. wannabe.
    wannabe club.
    that’s it. it’s a wannabe club.
    so basically it’s the shortest distance from point a to point a.

  9. kickapoo says:

    I smell “information regulation.” The Advertising/marketing team behind the Yellow Brand knows that AP is a threat, simply because AP speaks of truth and reality, as opposed to Yellow Brand’s fabrications and magic-gimmicks.

  10. this is coz radio and print are having a hard time extending profit margins. all i know is that i pay my net connection monthly and that’s the hardcore investment i do monthly. soon, though, i will need to answer to the national association. darn. or if that time does not come, various restrictions will be imposed upon my platform of communication so much so that i will be rendered inaccessible.

  11. ici says:

    *clap clap clap*

  12. Benj says:

    I loved the AC/DC reference. Haha

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